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Anitta

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Anitta1

Personal Details :

  • Full Name: Larissa de Macedo Machado
  • Stage Name: Anitta
  • Date of Birth: March 30, 1993
  • Place of Birth: Rio de Janeiro, Brazil
  • Nationality: Brazilian
  • Profession: Singer, Songwriter, Dancer, Actress, Businesswoman
  • Years Active: 2010–present
  • Languages: Portuguese, Spanish, English, Italian, French

Social Media Presence :

Career Overview :

  • Began singing in church choir and posted a breakthrough YouTube video in 2010, leading to a record deal.
  • Released debut album in 2013 featuring hits like “Show das Poderosas” and “Zen.”
  • Follow-up albums include Ritmo Perfeito (2014), Bang (2015), Kisses (2019), and Versions of Me (2022).
  • International hit “Envolver” (2022) topped Spotify Global charts and earned multiple awards.
  • Released sixth studio album Funk Generation in 2024 with singles like “Mil Veces,” winning MTV and Multishow awards.
  • Hosts her own Carnival-inspired touring event “Ensaios da Anitta,” selling over 100,000 tickets in one day and donating 120 tons of food.
  • Collaborated with global stars including Madonna, Cardi B, J Balvin, Maluma, and Snoop Dogg.

Personal Life & Interests :

  • Anitta grew up in a modest neighborhood in Rio de Janeiro, Brazil.
  • She is multilingual, speaking Portuguese, Spanish, English, Italian, and French.
  • Known for her philanthropic efforts, she actively supports social causes, including Indigenous rights and hunger relief.
  • Enjoys dancing, fashion, and exploring different cultures through travel.
  • Openly bisexual and advocates for LGBTQ+ rights and empowerment.
  • Has appeared in Netflix docuseries such as “Vai Anitta” and “Larissa: The Other Side of Anitta.”

Net Worth :

As of 2025, Anitta’s estimated net worth ranges between $25 million and $50 million, with some sources suggesting it could be as high as $100 million, depending on the valuation of her diverse business ventures and assets .

Income Streams

  • Music & Streaming: Anitta’s global hits like “Envolver,” “São Paulo,” and “Mil Veces” contribute significantly to her income. With over 18 million monthly listeners on Spotify alone, she reportedly earns close to R$3 million monthly from royalties .

  • Touring & Live Events: Her 2025 “Ensaios da Anitta” tour in Brazil sold over 100,000 tickets in just one day, showcasing her immense popularity and earning potential .

  • Brand Endorsements & Partnerships: Anitta has partnered with major global brands like Puma, Coca‑Cola, L’Oréal, and fintech company Mercado Pago. These endorsement deals are estimated to contribute millions annually to her earnings .

  • Entrepreneurial Ventures: She owns Rodamoinho Records, a management company that allows her to control the production and distribution of her music. This strategic move gives her more control over her earnings and creative output .

  • Social Media & Content: With over 107 million combined followers across platforms like Instagram, TikTok, and Twitter, Anitta earns from sponsored content. Her Instagram alone generates between $340K and $468K per month .

Real Estate & Lifestyle

Anitta owns multiple properties, including a luxury penthouse in Rio de Janeiro and a beachside mansion in Angra dos Reis. She also maintains a residence in Miami, where she spends much of her time while recording and promoting in the U.S. market. Her real estate portfolio is valued at over $7 million .

Business Ventures

In addition to her music career, Anitta has grown her wealth through various business ventures. She owns Rodamoinho Records, a management company that allows her to control the production and distribution of her music. Her endorsements have been equally lucrative, with deals from major brands like Coca-Cola, Beats by Dre, and Puma. These partnerships not only bring in millions of dollars but also reinforce her public image as a global superstar .

Global Influence

Anitta’s collaborations with high-profile artists like Madonna, J Balvin, and Maluma have expanded her global reach and boosted her income. These partnerships have not only earned her more listeners across borders but have also introduced her to new audiences, helping her land on international charts and streaming playlists .

Awards & Achievements :

1. Latin Grammy Awards

  • Nominations: Multiple Latin Grammy nominations, including for Best Brazilian Song, Best Urban Music Album, and Best Music Video.

  • While she hasn’t won a Latin Grammy yet, her consistent nominations reflect her critical acclaim in Latin America.

2. MTV Awards

  • MTV Europe Music Awards (EMA): Won Best Brazilian Act several times.

  • MTV Millennial Awards (MIAW): Multiple wins for categories like Best Latin Instagrammer, Best Pop Artist, and Best Live Act.

3. Billboard Latin Music Awards

  • Nominated and won in categories such as Latin Pop Song of the Year.

  • Recognized for her influence in Latin pop and crossover success into the U.S. market.

4. iHeartRadio Music Awards

  • Nominated in Latin Pop Song of the Year categories.

  • Received honors that highlight her presence on international streaming platforms and radio.

5. YouTube & Streaming Milestones

  • First Brazilian artist to reach 1 billion views on YouTube for a single music video (“Show das Poderosas”).

  • Her song “Envolver” became the first Brazilian song to hit #1 on Spotify’s Global Top 50 chart.

6. Guinness World Records

  • Holds records for most Spotify streams in a single day by a Brazilian artist.

  • Noted for her record-breaking digital streaming numbers across platforms.

7. Other Honors

    • Recognized by Forbes Brazil as one of the most influential celebrities in the country.

    • Included in Billboard’s “Artists to Watch” lists multiple times.

    • Ambassador for Brazilian culture worldwide, promoting the country’s music and fashion.

Fun Facts :

  • Stage Name Origin
    Her real name is Larissa de Macedo Machado, but she chose the stage name Anitta inspired by a character from the Brazilian soap opera Presença de Anita.

  • Multi-Lingual Star
    Anitta sings in Portuguese, Spanish, and English, and has even released songs in Italian and French—showing off her global appeal!

  • Started Young
    She began her music career at just 8 years old, performing in a church choir and local events in Rio de Janeiro.

  • Social Media Powerhouse
    With over 100 million followers combined across Instagram, TikTok, and YouTube, she’s one of Brazil’s most followed celebrities online.

  • Breaking Barriers
    She was the first Brazilian female artist to perform at the Coachella Valley Music and Arts Festival in the United States.

  • Multi-Talented
    Besides singing, Anitta is also a songwriter, dancer, and producer—she’s heavily involved in all aspects of her music.

  • Entrepreneurial Spirit
    Anitta owns her own record label, Rodamoinho Records, which allows her full control over her music and business decisions.

  • Hollywood Connections
    She’s collaborated with international superstars like Madonna, J Balvin, Maluma, and Cardi B, helping her break into the global market.

  • Philanthropy
    Anitta is known for her charitable work, supporting causes related to education, LGBTQ+ rights, and women’s empowerment in Brazil.

  • Fitness Fanatic
    She’s very into fitness and often shares her workout routines and healthy lifestyle tips on social media.