Personal Details :
- Full Name: Flávia Alessandra Martins da Costa
- Date of Birth: June 7, 1974
- Place of Birth: Arraial do Cabo, Rio de Janeiro, Brazil
- Nationality: Brazilian
- Occupation: Actress, Entrepreneur
- Years Active: 1989–present
- Spouse: Otaviano Costa (m. 2009)
- Children: 2
Social Media Presence :
- Instagram: @flaviaalessandra
- Followers: Approximately 11.7 million
- Engagement Rate: 0.68% (as of January 2025)
- Content Focus: Fashion trends, lingerie, shopping, and travel
- Collaborations: Co-founder of @agenciafamily, CEO of @utreino, and partner at @royalfaceoficial and @marcosproencacabeleireiros
- Brand Partnerships: Collaborates with brands like Danone, Alfaparf, and Seara
- Content Style: Prioritizes authenticity in sponsored content, aiming for organic-feeling posts over traditional advertisements
Career Overview :
Beyond acting, Flávia has established herself in various business endeavors. In early 2021, she and her husband, actor and businessman Otaviano Costa, founded Agência Family, a company managing their careers, images, and business ventures. They also launched Utreino, a wellness platform offering workouts and expert-led talks on health, beauty, and nutrition.
Flávia is also a partner at Royal Face, one of Brazil’s largest facial harmonization clinics, and is associated with the Marcos Proença salons chain. Additionally, she has been the face of advertising campaigns for renowned brands such as Mundial, Danone, Lillet, Seara, and Alfaparf.
- 1989: Began television career with the telenovela Top Model.
- 2001: Breakthrough role as Lívia Proença de Assunção in Porto dos Milagres.
- 2002: Reprised role of Lívia in O Beijo do Vampiro.
- 2005: Played antagonist Cristina in Alma Gêmea.
- 2006–2007: Starred as Vanessa in Pé na Jaca.
- 2009: Featured as Dafne Bastos in Caras & Bocas.
- 2011: Portrayed dual roles (Naomi human and robot) in Morde & Assopra.
- 2012: Played Érika in Salve Jorge.
- 2016: Played main antagonist Sandra in Êta Mundo Bom!.
- 2024: Presenter of reality show Ilha da Tentação: Brasil on Prime Video.
Personal Life & Interests :
- Marital Status: Married to actor and businessman Otaviano Costa since 2009.
- Children: Mother of two children.
- Entrepreneurship: Co-founder of Agência Family and wellness platform Utreino with her husband.
- Business Ventures: Partner at Royal Face (facial harmonization clinics) and associated with Marcos Proença salons.
- Social Causes: Ambassador for the Brazil Foundation since 2015, participating in social projects and events.
- Hobbies & Interests: Passionate about fashion, wellness, health, beauty, and travel.
Net Worth :
- Estimated Net Worth (2025): Approximately $45.2 million USD
- Primary Income Sources: Acting, brand endorsements, entrepreneurship, and social media influence
- Instagram Influence: Over 11.7 million followers, with potential earnings from sponsored posts estimated at up to $49,600 per post
- Additional Ventures: Co-founder of Agência Family, wellness platform Utreino, and partner in facial harmonization clinics and beauty salons
Awards & Achievements :
- 2002: Nominated for Best Romantic Pair at the Prêmio Contigo! de TV for her role in Porto dos Milagres
- 2003: Nominated for Best Romantic Pair at the Prêmio Contigo! de TV for her role in O Beijo do Vampiro
- 2005: Nominated for Best Actress at the Prêmio Extra de Televisão for her role in Alma Gêmea
- 2006: Nominated for Best Actress at the Prêmio Contigo! de TV
- 2007: Nominated for Best Supporting Actress at the Prêmio Contigo! de TV for her role in Pé na Jaca
- 2008: Nominated for Best Supporting Actress at the Prêmio Contigo! de TV for her role in Duas Caras
- 2009: Nominated for Best Actress at the Prêmio Extra de Televisão for her role in Caras & Bocas
- 2012: Nominated for Best Actress in a Telenovela at the Prêmio Contigo! de TV for her role in Morde & Assopra
- 2015: Honored with the “Sorriso do Ano” (Smile of the Year) by the Brazilian Society of Aesthetic Dentistry
- 2016: Nominated for Best Villain at the “Melhores do Ano Minha Novela” for her role as Sandra in Êta Mundo Bom!
Fun Facts :
- Started her acting career at the young age of 15 with the telenovela Top Model.
- Reprised the same character, Lívia, in two different telenovelas: Porto dos Milagres and O Beijo do Vampiro.
- Known for playing a variety of roles including protagonists, antagonists, and dual characters (human and robot).
- Co-founded a wellness platform called Utreino that focuses on health, beauty, and fitness.
- Serves as an ambassador for the Brazil Foundation, contributing to social causes since 2015.
- Often recognized for her fashion-forward style and is a popular figure on Instagram with over 11 million followers.
- She balances her acting career with entrepreneurial ventures and social engagement.


