Personal Details :
- Full Name: Juliana Couto Paes
- Date of Birth: 26 March 1979
- Place of Birth: Rio Bonito, Rio de Janeiro, Brazil
- Nationality: Brazilian
- Ethnicity/Descent: Mixed (Portuguese, African, Indigenous, some Syrian/Lebanese)
- Height: 1.70 m (5 ft 7 in)
- Weight: ≈ 56 kg (123 lb)
- Body Measurements: Approx. 34‑24‑36 in (86‑61‑92 cm)
- Hair Color: Dark Brown
- Eye Color: Dark Brown
- Alma Mater: Escola Superior de Propaganda e Marketing
- Years Active: 2000–present
- Spouse: Carlos Eduardo Baptista (married 9 September 2008)
- Children:
- Pedro Paes Baptista – born 16 December 2010
- Antônio Baptista – born 21 July 2013
- Parents: Carlos Henrique Paes (father), Regina Couto (mother)
- Siblings: Carlos Henrique Paes Jr., Mariana Paes, Rosana Paes
- Religion / Spiritual Practice: Raised in Umbanda; spiritual practices include Afro-Brazilian traditions and Spiritist influences
- Football Club: Supporter of Vasco da Gama
- Estimated Net Worth: Around US $130 million
Social Media Presence :
- Instagram: @julianapaes
- Facebook: Juliana Paes
- GIPHY: JulianaPaesOficial
Career Overview :
- Beginnings (1998–2000): Started as an extra in Malhação (1998), first credited role as Ritinha in Laços de Família (2000).
- Early Success (2001–2005): Supporting roles in O Clone (2001), Celebridade (2003), and América (2005).
- Commercial & Modeling Recognition (2004–2006): Appeared on the cover of Playboy in 2004 and was featured among the “100 Sexiest” in 2006. Became a spokesperson for brands like Colorama, Hope, Arezzo, and Vivara.
- Breakthrough as Lead (2009): Rose to international fame with the role of Maya Meetha in Caminho das Índias, a highly acclaimed telenovela.
- High-Profile Telenovelas (2012–2019): Starred in major TV productions including Gabriela (2012), Meu Pedacinho de Chão (2014), Totalmente Demais (2015), A Força do Querer (2017), and A Dona do Pedaço (2019).
- Recent Guest & Special Roles (2022–2024): Appeared as Maria Marruá in Pantanal (2022), played Jacutinga in Renascer (2024), and led Netflix’s original series Desperate Lies (Pedaço de Mim) as Liana.
- Film & Dubbing Highlights: Acted in films such as Bed & Breakfast (2010), Casa da Mãe Joana (2007, 2013), and Dona Flor and Her Two Husbands (2017). Voiced Tigress in Kung Fu Panda and performed in other animated films.
- Broadcast Transition (2022): After more than two decades with TV Globo under contract, she moved to a freelance/project-based format, allowing more creative flexibility.
- Advocacy & Public Image: Known for championing social causes, diversity, and women’s rights, while maintaining a strong media and brand presence.
Personal Life & Interests :
- Marital Status: Married to businessman Carlos Eduardo Baptista since September 9, 2008.
- Children: Mother of two sons — Pedro (born December 16, 2010) and Antônio (born July 21, 2013).
- Hometown: Born and raised in Rio Bonito, Rio de Janeiro, Brazil.
- Family: Eldest of four siblings. Her parents are Carlos Henrique Paes and Regina Couto.
- Spiritual Beliefs: Raised in Umbanda; expresses interest in Afro-Brazilian spiritual traditions and Spiritism.
- Education: Studied communications and marketing at Escola Superior de Propaganda e Marketing (ESPM).
- Languages: Native Portuguese speaker; has worked in projects requiring English and Spanish.
- Hobbies: Yoga, dancing, reading, and spending time with family at the beach or countryside retreats.
- Passions: Fashion, sustainability, cultural heritage, and Brazilian cuisine.
- Sports Affiliation: Supporter of football club Vasco da Gama.
- Philanthropy: Involved in charitable efforts supporting education, women’s rights, and social inclusion initiatives.
- Media Persona: Known for balancing glamour with authenticity, often appearing in lifestyle magazines and interviews that highlight her role as a working mother and public figure.
Net Worth :
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Estimated Net Worth (2025): Approximately $131 million USD, according to People AI.
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Alternative Estimates: Other sources suggest a range between $5 million and $20 million USD, reflecting variations in data and estimation methods.
Income Sources
Juliana Paes’s wealth is derived from multiple streams:
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Television & Film: Lead roles in major telenovelas like Caminho das Índias, A Dona do Pedaço, and Pantanal.
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Brand Endorsements: High-profile campaigns with brands such as Vivara, Arezzo, and Colorama.
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Social Media Influence: Estimated monthly earnings from Instagram range between $53K and $73K USD, with yearly projections between $635K and $871K USD.
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Business Ventures: Investments in real estate and a successful cosmetics line contribute to her diversified income
Lifestyle & Assets
Juliana Paes enjoys a luxurious lifestyle, often sharing glimpses of her travels and high-end events on social media. She has been seen wearing jewelry valued at over R$60,000 at events like the amfAR gala.
Awards & Achievements :
- International Emmy Award (2010): Won Best Telenovela for Caminho das Índias, where she played the lead role Maya Meetha.
- Troféu Imprensa (2010): Awarded Best Actress for her performance in Caminho das Índias.
- Melhores do Ano (TV Globo Awards): Multiple wins including Best Actress for roles in A Força do Querer (2017) and A Dona do Pedaço (2019).
- Prêmio Contigo! de TV: Recognized for Best Actress and Most Popular Actress several times throughout her career.
- Extra Television Awards: Winner of Best Actress for various leading roles.
- People’s Choice Awards Brazil: Voted one of the most beloved TV personalities multiple times.
- Recognition for Social Impact: Honored for advocacy in diversity, women’s rights, and social inclusion.
Fun Facts :
- Juliana Paes was initially reluctant to pursue acting but was encouraged by her family and friends.
- She is fluent in Portuguese and has conversational skills in English and Spanish.
- Before acting, Juliana worked as a model and appeared on the cover of Playboy Brazil in 2004.
- She is known for her love of cooking and often shares Brazilian recipes with fans.
- Juliana practices yoga regularly to maintain her physical and mental well-being.
- She has a passion for samba and often participates in Carnival events in Rio de Janeiro.
- Despite her fame, she values privacy and prefers to keep her family life out of the spotlight.
- Juliana has voiced characters in popular animated films, including Tigress in the Brazilian dub of Kung Fu Panda.


