Personal Details :
- Full Name: Luísa Gerloff Sonza
- Date of Birth: July 18, 1998
- Place of Birth: Tuparendi, Rio Grande do Sul, Brazil
- Nationality: Brazilian
- Occupation: Singer, songwriter, and influencer
- Musical Genres: Pop, pop rock, funk carioca
- Years Active: 2014–present
- Official Website: luisasonza.com.br
Social Media Presence :
- Instagram: @luisasonza
- Twitter (X): @luisasonza
- YouTube: Luísa Sonza
- TikTok: @luisasonza
Career Overview :
- Began her career in 2014 by posting cover songs on YouTube, quickly gaining popularity online.
- Signed with Universal Music Brazil in 2017 and released her debut single “Good Vibes.”
- Released her first EP, Luísa Sonza, in 2017, followed by her debut studio album Pandora in 2019.
- Gained mainstream fame with hits like “Devagarinho”, “Braba”, and “Modo Turbo” (with Anitta and Pabllo Vittar).
- Known for blending pop, funk carioca, R&B, and trap in her music, and for her bold visual style.
- Released the critically acclaimed album Doce 22 in 2021, exploring personal and emotional themes.
- Collaborated with major Brazilian and international artists including Ludmilla, Jão, Demi Lovato, and Katy Perry.
- In 2023, released her third studio album Escândalo Íntimo, which further solidified her presence in Latin pop.
- Regularly performs at major festivals and on national television, becoming one of Brazil’s top pop acts.
Personal Life & Interests :
- Was married to Brazilian comedian and YouTuber Whindersson Nunes from 2018 to 2020.
- Openly advocates for mental health awareness, LGBTQ+ rights, and body positivity.
- Has spoken publicly about facing online hate and how it influenced her music and personal growth.
- Enjoys writing lyrics, poetry, and expressing herself through fashion and visual art.
- Known for her bold, feminist stance and for challenging traditional gender roles in Brazilian pop culture.
- Frequently shares personal reflections and behind-the-scenes content with fans on social media.
Net Worth :
- Estimated Net Worth (2025): Approximately $7 million USD
- Alternate Estimates: Some sources suggest up to $8 million USD
- Primary Income Sources: Music sales & streaming, live performances, endorsements, YouTube & social media
- Annual Income: Around $1 million USD or more from various channels
- Performance Fees: Typically $15,000–$25,000 per show; special events (e.g., NFL anthem performance) may command higher fees
- Major Business Deal: Signed a $20 million USD contract with Sony Music Brazil in May 2022 to support her international career
Awards & Achievements :
- Latin Grammy 2024 – Nominated for Best Portuguese Language Contemporary Pop Album for Escândalo Íntimo
- Latin Grammy 2024 – Nominated for Best Portuguese Language Song for “Chico”
- Latin Grammy 2022 – Nominated for Best Portuguese Language Contemporary Pop Album for Doce 22
- WME Awards by Billboard 2024 – Awarded “New Global Force” representing Brazil
- WME Awards by Billboard (São Paulo) 2024 – Named “Singer of the Year” and “Best Show”
- WME Awards for Best Music Mainstream 2019 – Song “Boa Menina” won
- WME Awards for Best Mainstream Song 2023 – Song “Chico” won
- BreakTudo Awards – Multiple nominations in 2022–2024 including Brazilian Female Artist and Music Video of the Year
- Prêmio Multishow – Multiple nominations including Clip TVZ of the Year and Artist of the Year
Fun Facts :
- Started singing in church choirs at the age of 7 before launching her music career online.
- Became famous through her YouTube covers, earning the nickname “Queen of Covers” in Brazil.
- Has a tattoo that reads “Amor próprio” (self-love) to symbolize her journey with self-acceptance.
- Her song “Chico” was written about a real-life relationship that ended shortly after its release, drawing widespread media attention.
- She is a vocal advocate for feminism and has used her platform to speak against sexism in the music industry.
- Luísa has a background in acting and has appeared in television and digital productions.


