Personal Details :
- Full Name: Larissa de Macedo Machado
- Stage Name: Anitta
- Date of Birth: March 30, 1993
- Place of Birth: Rio de Janeiro, Brazil
- Nationality: Brazilian
- Height: 1.62 m (5 ft 4 in)
- Occupation: Singer, songwriter, dancer, actress, TV host, businesswoman
- Genres: Pop, funk carioca, reggaeton, R&B, Latin pop
- Years Active: 2010–present
- Languages: Portuguese, Spanish, English
- Labels: Warner Music Brazil, Warner Records, Republic Records
Social Media Presence :
- Instagram: @anitta
- Twitter: @Anitta
- YouTube: Anitta
- TikTok: @anitta
- Facebook: AnittaOficial
Career Overview :
Anitta began her professional music career in 2010 after gaining attention from her YouTube performances. Her breakout came in 2013 with the single “Show das Poderosas,” which became a national hit in Brazil and led to her self-titled debut album. The success established her as one of Brazil’s leading pop artists.
She followed up with albums like Ritmo Perfeito (2014), Bang! (2015), and a series of collaborations that expanded her reach in Latin America. By 2017, she began releasing music in Spanish and English, including the hit single “Paradinha,” marking her transition into an international market.
In 2019, Anitta released her trilingual visual album Kisses, which featured songs in Portuguese, Spanish, and English. It earned her a Latin Grammy nomination and featured collaborations with artists like Snoop Dogg, Becky G, and Alesso. Her music blends funk carioca, reggaeton, pop, and R&B, setting her apart in the Latin music scene.
Her 2022 album, Versions of Me, marked a major global breakthrough. The track “Envolver” went viral on TikTok and made her the first Brazilian solo artist to top the Spotify Global chart. She also performed on major international stages like Coachella and received multiple awards, including a MTV VMA and an AMA.
In addition to music, Anitta is known for her business acumen. She has her own management company, Rodamoinho Records, and has served as a board member of fintech giant Nubank. She is also a prominent voice in social activism, particularly for LGBTQ+ rights, women’s empowerment, and environmental causes.
Personal Life & Interests :
Anitta, born Larissa de Macedo Machado, grew up in the Honório Gurgel neighborhood of Rio de Janeiro. She started singing in church at the age of 7 and later taught herself English, Spanish, and even some French and Italian — a testament to her dedication to becoming a global artist.
She is known for being outspoken and confident, both in her music and public appearances. Anitta came out as bisexual and is a vocal advocate for LGBTQ+ rights in Brazil and internationally. Her Netflix documentary series, Vai Anitta, gave fans an intimate look at her rise to fame and her personal journey.
Outside of music, Anitta is passionate about entrepreneurship and education. She’s served as a board member of the fintech company Nubank and frequently speaks about financial literacy, business leadership, and personal branding.
Anitta also has a strong interest in fitness, dance, fashion, and spirituality. She practices meditation and often incorporates elements of Brazilian culture and Afro-Brazilian religion into her music and visuals. Despite her fame, she remains connected to her roots and frequently supports charitable causes in Brazil.
Net Worth :
As of 2025, Anitta’s net worth is estimated between $35 million and $50 million, reflecting her success across music, business, and brand ventures.
This estimation draws from multiple reputable sources:
- Celebrity Net Worth reports around $40 million.
- NetWorthFigures lists $35 million as of late 2024.
- Finance‑Monthly and other Brazilian financial outlets cite figures between $40–50 million.
Primary income sources include:
- Music royalties & streaming (e.g. “Envolver” topping Spotify).
- Concert tours (e.g. her “Ensaios da Anitta” events selling 100K+ tickets in a single day).
- Brand partnerships (e.g. Adidas, Samsung, Puma, Coca‑Cola) and entrepreneurial ventures in beauty, fragrance, and fintech.
- Real estate holdings (luxury properties in Rio and Miami).
Anitta’s diversified career—balancing top-charting music, business-savvy investments, and global branding—has positioned her among the wealthiest Latin music artists today.
Awards & Achievements :
- MTV Europe Music Awards: Winner of “Best Brazilian Act” multiple times (2014–2018), and “Best Latin America Act.”
- MTV Video Music Awards (VMAs): First Brazilian artist to win “Best Latin” (2022 for “Envolver”) and repeated the win in 2023.
- American Music Awards: Winner of “Favorite Female Latin Artist” (2022).
- Latin Grammy Awards: Multiple nominations, including Best Urban Fusion/Performance.
- Billboard Latin Music Awards: Nominated for various categories including Social Artist of the Year.
- Spotify: First solo Latin female to reach #1 on the Global Spotify Chart with “Envolver.”
- Guinness World Records: For topping the Spotify Global chart as a solo Brazilian artist.
- Time 100: Featured in Time’s list of the 100 most influential people in the world (2022).
Fun Facts :
- Anitta speaks five languages: Portuguese, English, Spanish, Italian, and a bit of French.
- She chose her stage name after watching the Brazilian TV miniseries Presença de Anita, inspired by the character’s mysterious and powerful presence.
- She started singing in a Catholic church at the age of 7 and taught herself English by watching movies and listening to music.
- Anitta is openly bisexual and is an active advocate for LGBTQ+ rights.
- She was the first Brazilian artist to perform on the main stage at Coachella (2022).
- In addition to music, she has worked as a TV host, voice actress, and business executive.
- She served on the board of Nubank, one of Brazil’s largest digital banks.
- Anitta has her own fragrance line and beauty brand, adding entrepreneur to her list of titles.